Coverage is a number. Most owners have never seen theirs.

The four axes

• Hours coverage (30%). How much of the 168-hour week a call or quote request gets a real response — answered hours plus whatever genuinely covers nights and weekends, weighted by how much each arrangement actually catches. A personal cell counts for something; it doesn't count for coverage.
• Response speed (25%). Minutes to first response, working hours and after — weighted 50/50 for the trades, because emergencies don't respect your schedule.
• Follow-up persistence (25%). How many times a missed lead hears from you before you stop. One attempt scores near zero.
• Channel coverage (20%). Phone, form, text, social — whether every way a customer actually reaches a trade business is watched and answered.

The free score vs. the $500 first fix

The free score is what you tell us, honestly labeled as that. The first fix is a week that ends with something answering your after-5 line. Days one and two: timed test calls into your real lines — evenings and the weekend included, with your written permission — logging what a customer hears now, timestamped at the source. Days three and four: ONE fix from the menu below, built and running. Day five: the before/after in writing.

The menu (your report's worst axis picks)

• The After-Hours Answer Install (hours coverage worst — most common). Every missed call gets an instant text back with a real next step — request received, here's the link to get on the schedule — plus a voicemail greeting that points to it. The after-5 caller stops hitting a dead end.
• The On-Deck Alert Install (response speed worst). After-hours calls and forms alert whoever's on deck that night, with a first-response text template so answering takes seconds, not a callback tomorrow.
• The Morning-After Queue Install (persistence worst). Every overnight caller lands in a queue someone owns at opening — no more voicemails discovered Thursday.
• The Channel Net Install (channel coverage worst). The way customers reach you that nobody watches gets wired to alert a human.

One fix per $500, from this menu — the cap is what keeps the price honest. Scope beyond the menu is the full build, quoted in writing.

What we don't do

• No probes on channels or hours you exclude. Permission is written and explicit.
• No wasted truck rolls: test inquiries never book real service slots and are identified to your team after the window closes.
• No padded findings. If your coverage measures strong, that's the deliverable, in writing.

Prices on the page, like they should be

The first fix is prepaid and scheduled online in one step. If your baseline shows you're already covered, we install the menu item you pick anyway or hand you that finding in writing — your call.