For HVAC, plumbing, electrical & the trades
When Your Phone Rings at 6:40pm, Who Answers It?
A furnace doesn't die on a schedule and a burst pipe doesn't leave a voicemail. The homeowner calls down the list until somebody answers — and that somebody gets the job.
Score Your Call Coverage NowFree · 10 questions · about 3 minutes — doable from the truck
The Missed Call Problem, Measured
At Rings After 5, we measure what actually happens to your calls and quote requests — evenings and weekends included — then fix the hours that are costing you jobs. Your Call Coverage Score is built from your own answers in 3 minutes, free.
- Scored 0–100 with a written report
- Monthly cost of missed calls, from your own numbers
- $500 first fix: the after-5 net installed, before/after timestamps
- Fixes scoped from measurements — from $2,500
Where Trade-Business Calls Go to Die
Where Calls Die
The dark hours, the personal-cell myth, one-attempt callbacks, and the forgotten form — mechanically explained.
The Math
Calls × miss rate × close rate × job value. A shop with 28 inquiries a week can be leaking five figures monthly.
The First Fix
$500: your after-5 line baselined with test calls, the fix built and running, before/after in writing — inside a week.
Night Callers Aren't Shoppers
In a live appointment business we measure: after-hours inquiries reached a booking at 10.9% vs 29.7% during business hours. But once somebody responded and booked them, they closed at 67% — better than the daytime leads' 59%.
The 6:40pm caller has a problem right now, and they hire whoever answers.
The Proof Behind the Numbers
Measured findings come from a live outpatient medical practice we work with — different trade, same physics. Your numbers will differ; that's the point of measuring yours.