From the measurement desk
Written for the question you actually typed.
Each piece answers one owner question in the owner's words, with the measured data we have and arithmetic anyone can check.
I forward the shop line to my cell — why am I still losing night calls?
Because forwarding moves the hole instead of closing it. The honest math on owner-cell coverage, and what full coverage actually requires.
We paid for leads and half never got called — whose fault is that?
Both, in knowable proportions. How to compute which half of the burn is the vendor's and which is your callback queue's.